Branding
Branding: Telling the EB Story Through Our Core Beliefs & Values
In today’s world, a brand is key to any school’s success. It is the sum of facts and emotions that come to an audience’s mind when they hear or read about an organization. Our brand tells the story of EB, and how we create an immersive educational experience unlike any other.
In 2022, we completed a rigorous process of evaluating and re-focusing our brand, clarifying our focus on our core identity, beliefs and values. This marked the culmination of three years spent in meetings, brainstorming sessions and visioning exercises involving a variety of stakeholders and external perspectives.
In 2022, we completed a rigorous process of evaluating and re-focusing our brand, clarifying our focus on our core identity, beliefs and values. This marked the culmination of three years spent in meetings, brainstorming sessions and visioning exercises involving a variety of stakeholders and external perspectives.
Ecole Bilingue de Berkeley is a preschool-8th grade bilingual immersion school where students learn in French and in English.
Who are we?
- Expert: Rigorous • Intellectual
- Global: Multicultural • Diverse
- Engaged: Intentional • Thoughtful
- Welcoming: Inclusive • A place of belonging for all Caring • Nurturing
- Vibrant: Enthusiastic • Passionate • Driven
What do we believe in?
- We believe that when students see the world without borders or barriers, they can confidently and capably seize any opportunity.
- Every day our students learn to speak, write, and think in two languages, becoming open-minded, adaptable learners who discover their best selves while respecting the differences of others.
- When students are equipped with that boundless perspective, they belong anywhere in the world.
Our Values
UNITY: We believe inclusion and cooperation to be critical elements to building relationships and community. As such, we interact with respect and kindness with everyone in our community.
REFLECTION: We believe in the power of reflection as it charges the intellect and builds our inquisitiveness and mindfulness about ourselves and the world around us.
INTEGRITY: We practice integrity and approach all learning opportunities with discernment on making best choices that will positively impact others.
ZEAL: We foster the power of learning with joy, enthusiasm, and personal engagement.
ENDEAVOR: We practice personal growth, commitment, and persistence, all critical building blocks for developing global citizens who are confident and comfortable in their world.
REFLECTION: We believe in the power of reflection as it charges the intellect and builds our inquisitiveness and mindfulness about ourselves and the world around us.
INTEGRITY: We practice integrity and approach all learning opportunities with discernment on making best choices that will positively impact others.
ZEAL: We foster the power of learning with joy, enthusiasm, and personal engagement.
ENDEAVOR: We practice personal growth, commitment, and persistence, all critical building blocks for developing global citizens who are confident and comfortable in their world.
What does Belonging in the World Mean?
Back in 2019, we started the process of rebranding with the goal to clearly articulate our story and the unique value EB offers to its students and families.
- Director of Development & Communications ('99), Mei-Lin Ha Byers
“‘Belong in the World” does mean something to me and to my family… it’s one of the reasons that coming to EB was so appealing to us.”
-EB parent
-EB parent
Ecole Bilingue de Berkeley
Elementary School Campus
All Are Welcome! (Anti-Discriminatory Policy)
Ecole Bilingue de Berkeley does not exclude from participation in, deny the benefits of, or subject any individual to discrimination on the basis of race, nationality, ethnicity, gender, sexual orientation, socioeconomic status, or religion. This policy applies to all programs, services, and facilities, including applications, admissions, and employment.
